Co-branding cities and regions
Methodologically speaking, there was no relevant references on transnational place co-branding. So, this Taso-Heavenly report, produced for the AT.Brand project, is therefore unique in its kind. Main added values are: Meaning of co-branding; Benchmarking analysis at the EU level; Model to determine the feasibility of transnational place co-branding; Questionnaire-based consultation; Unveiling of a “big narrative” and related core values for the Atlantic Arc; Identification and in-depth assessment of three strategic options for co-branding in the Atlantic Area: place brand approach, events-based approach and cause-based approach.
