Walkshop on innovative city branding

In the context of the URBACT City Festival in Riga, we organized a “walkshop” by combining in-door sessions and a walking tour. We addressed the opportunity to explore on innovative city branding by learning from most common gaps and taking inspiration from Europe’s best practices, with a special focus on visual communications. Then, a walking tour was designed to capture the essence of contemporary Riga by connecting a number of obvious and not so obvious city landmarks. A sort of urban safari where participants were encouraged to take their own pictures along the tour, and share them in Instagram through a common hashtag. The initiative was carried out in collaboration with Live Riga, the Investment Promotion Division at Riga City Council and RISEBA Faculty of Architecture and Design. Over 50 practitioners joined the walkshop, from cities like, inter-alia, Milan, Turin, Bologna, Bonn, Lodz, Piraeus, Kalamata, Tartu or Preston.